Why is it important to stimulate and promote competence-based learning?

Or how we have increased the effectiveness of our training programmes with our clients


Internal corporate training and development programmes play an important role in the retention of employees by enhancing their professional development and increasing their commitment and motivation, while also aiding the selection process by attracting new employees.

However, during the design and preparation of training programmes, an important factor can be overlooked, namely that each employee, specific position and role in the company need training and development tailored to both their individual and professional characteristics. You have probably wondered: "How will your team learn, grow, and thrive in your organisation if it is locked into long, non-committal, and irrelevant to their work context training programmes?"

Standardized training (e.g. a training programme that includes common topics for all levels in the organisation) can work at a more basic level in order to introduce a larger group of people with key standards of work, communication practices, etc. However, the effectiveness of this type of approach is often low because people are at different competence levels for each topic, have different interests and development needs.

Therefore, our answer to the question "How do we make the learning process effective?" is: with a training programme based on a competency model.

Our experience from the practice or How the competence-oriented approach applied in our trainings has proven its effectiveness


In an international manufacturing company we had the opportunity to apply this approach, and establish it as effective. The Managerial Skills Development Programme was implemented for a team of newly promoted production line Team leaders, to whose specific needs the company's management sought a training programme adapted to the selected group of participants, and tailor-made to the company's organisational priorities at the local level.

The holistic approach we implemented in the programme included many elements and approaches for learning, and applying new knowledge in a working context which significantly increased the participants’ involvement:
    Employees participating in this type of programme derive countless benefits from the personalized training process, including:
    Focused content relevant to the participants' work context
    Targeted to the development of specific competencies and the achievement of individual аs well as business goals
    Effective - in a short time, and with a small amount of resources, higher results and development of the participants are achieved
    Qualitative because the programme is based not only on the development of knowledge and skills but also a change of attitudes

Shared feedback from the Management Team of the Production Company:

"I notice an extremely big change in the Team leaders after the training and I thank CATRO for the excellent organisation!"

Managing Director

"Following the policy of continuous development of our employees, I am happy to see that our Team leaders put into practice modern models for team management! Thanks to each of them for their dedication, effort and personal time!”

Production Manager
In the Managerial Skills Development Programme we observed a high return of investment on the training programme towards improving specific leadership competencies embedded in the competency model of the role, which shows that the individual and holistic approach works more effectively than the standardized approach to training.