The corporate identity representing the distinct corporate culture is that factor that differentiates you as an employer and shapes the perceptions of your employees.

CATRO Bulgaria understands the added value of well-established corporate identity and has in its service portfolio two instruments that develop better Corporate brand inside and outside of the organisation.

Value proposition workshop – strengthening the corporate identity inside the organisation

The main idea of the “Value Proposition Workshop” is to support the management team in identifying and realising the common organisational goals and values, mission and vision, and each individual role and contribution for their realisation. This will strengthen the team spirit and motivation on the one hand and the individual engagement of each team member and identification with the corporate culture on the other.



Considering the dynamic working environment in the corporate sector in Bulgaria, every management team has the important task of building and maintaining a successful and unique corporate brand towards competitors and clients, but also towards their own employees. Thus, CATRO experts believe that the Value Proposition Workshop puts solid foundations for your employees/organisational development in three main directions:

  • Forming a strong team with shared understanding of the company’s goals and values, mission and vision
  • Raising awareness about the role & responsibilities, as well as about the personal contribution of each of them to the common corporate success
  • Increasing the motivation and personal commitment of each member of the company to the achievement of the corporate goals.
The workshop is realised in several steps, based on the method "Future Creating Workshop", developed in the 1970’s by the Austrian journalist Robert Jungk. The creator’s basic concept for the method is that everyone is an expert in his/her own problems. The method brings together people who want to find an innovative and common solution to a particular issue, taking into consideration local factors and global environment. Using this method for this particular workshop will enable the organisation to achieve long-term results. Our approach in planning and organising the Value Proposition workshop consists of the following elements:


Employer branding – strengthening the corporate identity outside the organisation

In the current dynamic workforce market, to be an employer of choice is a key indicator for success. CATRO Bulgaria experts believe that after the Value proposition workshop process has achieved its goal to establish the foundation of a distinctive corporate identity - a message from company has to be sent to the public Here the employer branding service is coming into place as marketing tool especially, if you want to attract talents.



What the employer branding represents:

  • A long-term strategy establishing your organisation identity as an employer
  • Benchmark - differentiating your company from competitors on the labour market
  • An enhancement to the employee value proposition (EVP)

Who is it for?

  • Potential employees – to persuade more highly skilled and capable applicants to apply and accept offers
  • Current employees – to reduce turnover, to increase employees’ motivation and commitment and to align personal behaviour towards organisation needs
  • Customers – may know it is a good company to work for. Attracting employees to become your customers would make you benefit from so called “the double-hit effect”

How we do it?




Both process below are aiming at your corporate identity strength:



Final Thoughts:


Do you know what your organisation represents?

Have you tested out your values, your culture?

Have you looked at your corporate identity values?

Is your corporate identity recognised and valued by your employees?

Is your corporate identity attractive to new recruits?

Does it help you present a strong employer in the market place?


If you cannot find answers to all or some of the questions above, our CATRO team will be happy to support you in the development of your corporate identity strategy.