CATRO Bulgaria understands the added value of well-established corporate identity and has in its service portfolio two instruments that develop better Corporate brand inside and outside of the organisation.
Value proposition workshop – strengthening the corporate identity inside the organisation
The main idea of the “Value Proposition Workshop” is to support the management team in identifying and realising the common organisational goals and values, mission and vision, and each individual role and contribution for their realisation. This will strengthen the team spirit and motivation on the one hand and the individual engagement of each team member and identification with the corporate culture on the other.
Considering the dynamic working environment in the corporate sector in Bulgaria, every management team has the important task of building and maintaining a successful and unique corporate brand towards competitors and clients, but also towards their own employees. Thus, CATRO experts believe that the Value Proposition Workshop puts solid foundations for your employees/organisational development in three main directions:
Employer branding – strengthening the corporate identity outside the organisation
In the current dynamic workforce market, to be an employer of choice is a key indicator for success. CATRO Bulgaria experts believe that after the Value proposition workshop process has achieved its goal to establish the foundation of a distinctive corporate identity - a message from company has to be sent to the public Here the employer branding service is coming into place as marketing tool especially, if you want to attract talents.
What the employer branding represents:
Who is it for?
How we do it?
Both process below are aiming at your corporate identity strength:
Do you know what your organisation represents?
Have you tested out your values, your culture?
Have you looked at your corporate identity values?
Is your corporate identity recognised and valued by your employees?
Is your corporate identity attractive to new recruits?
Does it help you present a strong employer in the market place?
If you cannot find answers to all or some of the questions above, our CATRO team will be happy to support you in the development of your corporate identity strategy.