HR SERVICES | HR CONSULTING
EMPLOYER BRANDING
Employer branding represents your unique corporate culture
It is the factor that distinguishes you as an employer and shapes your employees’ perceptions. At Katro Bulgaria, we enhance this comprehensive organizational phenomenon with a holistic approach, drawing on Simon Sinek’s Golden Circle model in the process.
According to him, successful companies and leaders communicate from the inside out. Their behavior is driven by the question of WHY they are inspired by what they do, or in other words, the values and beliefs at the core of their commitment and identification with the organization. Only then can we define WHAT you provide and HOW to create added value for clients and potential employees.
To build a strong Employer Brand and define your Unique Employee Value Proposition, we start with a comprehensive diagnosis of the recruitment, training, and employee retention processes.
Employer Branding Analysis
PROGRAM BASIC
Brand Positioning Analysis and Competitor Analysis through:
- Diagnosis of Corporate Websites
- Review of the Recruitment Process and Job Advertisements
- Assessment of the Company’s Career Pages and Recognition on Social Media
- Conducting Interviews with Former Employees, Job Candidates Who Declined Offers, and Students.
Analysis and Comparison of Business Vision and Employee Vision through:
- Diagnosis of Existing Communication Channels to Employees
- Analysis of Recruitment Costs
- Analysis of Training and Onboarding Costs for New Employees
- Analysis of Results from Exit Interviews
- Workplace Observation (Shadowing)
- Diagnosis Through “Mystery Candidate” in the Recruitment Process.
Employer Branding Analysis
PROGRAM ADVANCED
- Employer Branding Wheel
A unique KATRO methodology for a comprehensive understanding of the unique proposition that every employer, consciously or unconsciously, formulates for their employees. The Employer Branding Wheel encompasses key moments in every employee’s experience—from the first interaction with the company and the recruitment process to opportunities for growth and development within the company, as well as alignment with the company’s values and trust in the leadership team. The Employer Branding Wheel is researched through focus groups with a representative sample of employees and managers, based on which a current Employee Value Proposition can be defined and key areas for development identified..
- SCARF™ Employee Engagement Survey
A study that complements the overall picture regarding employee engagement, based on the SCARF™ Employee Engagement neuroscience methodology developed by KATRO. This unique approach has been successfully applied in several international companies in Bulgaria—across the financial, automotive, and IT sectors. The study can be adapted to the current strategic goals of the company, providing additional focus on current trends, innovations in work methods, and other business specifics.
The combination of the Employer Branding Wheel and the SCARF™ Employee Engagement Survey provides an optimal view of both the internal and external aspects of the employer brand—a stable and reliable foundation for subsequent steps.
Which package is most suitable for analyzing your employer brand?
After the diagnosis, the actual phase of solidifying, improving, and developing your Employer Brand begins with steps such as:
- Renewing or updating the Employee Value Proposition
- Integrating an Employer Branding campaign in partnership with marketing, PR, and communication experts. This includes producing corporate videos, creating a new visual identity for the career page, branding social media, and highlighting key internal programs and initiatives.
- Developing an Employee Engagement Roadmap, which focuses on enhancing key conditions for increased employee engagement—such as onboarding and mentoring programs, internal referral programs, internship programs, employee recognition initiatives, training, and more.Научете повече за ползите от създаване на силна
Learn more about the benefits of creating a strong Employer Brand in our Blog.