The mission of development of human brain potential and flexibility brings together professionals from various fields with diverse expertise.

Professional Experience:
10 years experience as an organizational psychologist. 5 years experience as a sport psychologist – individual (with athletes from individual and group sports) and group level (with teams from different sports). Member of the ‘Society of Psychologists in the Republic of Bulgaria’. Member of the ‘American Psychological Association’. Supervised therapist – hypnotherapy, transactional analysis, cognitive behavioral therapy and motivational interviewing. Currently a full-time PhD student (General Psychology – Psychodiagnostics) at Sofia University.
What motivates me:
Efficiency.
What inspires me about the NAP tool:

The way the items were constructed and the fact that the authors managed to achieve a fairly comprehensive and detailed measurement without using psychometric questions.

Professional Experience:
Deni Andonova is an organisational and positive psychologist, kinesiologist, certified specialist in corporate wellness®, instructor in K-Power® and Neurography®. Founder of HowThrive – an application for creating positive habits and awareness of prosperity, the Foundation for Mental Health and Prosperity “Prosperous Bulgaria” and the “Holistic Academy of Deni Andonova”. For more than 14 years she has been advising individual clients on 4 continents on personal strategies for well-being, achieving work-life balance, getting rid of imbalances and blockages, awareness of resources, personal strength and potential. For over 7 years she has been consulting top companies on the topics of corporate wellness and the development of comprehensive strategies, conducting team trainings, individual and group management consultations. Her mission is: Thriving people. Thriving business. Thriving world.
What motivates me:
I adore the process and the results of my clients – I am inspired by the power of awareness and the ability to manage our energy and create the desired reality, goals and dreams.
What inspires me about the NAP tool:
In my practice I use a holistic approach and try to combine different tools. NAP was the missing piece of the puzzle that brings even greater satisfaction, awareness and results to my individual and corporate clients.

Professional Experience:
Many years of experience in managing communication campaigns in the corporate social responsibility sector. University lecturer. PhD in Social Management. Special educator.

What motivates me:
Constant change 🙂 I believe that every person has the resource to change their thinking, attitudes, patterns and routines, as well as the desire for self-development. I see both as a path to fulfilling their potential and achieving their personal missions. 

What inspires me about the NAP tool:
The ability to receive information and observe the human personality from another angle, the wide scope for combining the tool with other approaches, the reliance on the dynamics of individual neurological indicators, the incredible advantage of tracking different neurological profiles in group interaction. 

Professional Experience:
HR manager with over 15 years of experience in the field of working with people. She has successfully implemented team development, mission building and talent management strategies.

What motivates me:
I find the most meaning in working with people. Contact with each individual brings satisfaction. The process of successfully implementing innovations is my other driver.

What inspires me about the NAP tool:
The Neuro Agility tool enables me to help people see themselves from a different angle, motivating them to change something in themselves, not only professionally, but also personally. Every small step they take has a positive impact on me.

Professional Experience:
Graduated with a Master’s degree in Clinical and Counseling Psychology from Sofia University and specializes in Cognitive Behavioral Therapy. Galina has over 20 years of experience in the pharmaceutical sector within an international corporate environment. She has led Human Resources departments in Bulgaria and several European countries. She has completed numerous certification trainings in psychological profiling and counseling, leadership, negotiation, public speaking, and more. Her current work and interests focus on psychology, motivation, leadership, and overall well-being.

Professional Experience:
Ivelina Atanasova-Genchev is a senior business consultant specializing in market strategies, digital transformation, and growth marketing, with over 25 years of experience. She is the creator of the BRAVO™️ Method – a holistic business system that integrates coaching, neuroscience, and strategic marketing to build sustainable companies and inspiring organizational cultures aligned with personal values.

She holds an Executive MBA from Central European University in Vienna, and is a certified Neuro Agility Profile® and LEGO® Serious Play® facilitator.

Ivelina is the founder and managing director of Newtrend Agency – Business Clinic®, a strategic marketing and product innovation company with offices in Sofia, Brussels ana Bangkok that supports companies in their preparation for IPO and VC funding – Series A and B (ranging from €2 million to over €100 million). She works with both scaling and publicly traded companies undergoing digital transformation and global expansion.

She is the author of the “Digital Kids” theory and the founder of DigitalKidZ®️: Open Source School – an initiative focused on innovation in education and STEM learning. She also serves as co-founder and president of the Bulgarian chapter of the global organization Women in Tech®️ & Leadership, where she develops leadership programs for women entrepreneurs.

Her recognitions include prestigious awards such as “Woman of the Year” (2016) in the category “Innovation and Technology” and a presidential award from the President of the Republic of Bulgaria for her contribution to the field of computer science.

What motivates me:
Ivelina Atanasova-Genchev’s mission is to create and lead business organizations that contribute to the economic empowerment of women through access to technology, education, and sustainable market models. She supports entrepreneurs and leaders in building businesses and teams that operate in alignment with their personal values, transforming their inner strengths into sustainable competitive advantages.

“What inspires me is the ability to weave together analytics with emotion, holistic understanding with business innovation, and marketing with creativity – blending coaching, neuroscience, design, and sales strategy into business models that unlock human potential and create meaningful change in organizations and society,” shares Ivelina.

What inspires me about the NAP tool:
The Neuro Agility Profile® helps me turn individual traits and personal characteristics into authentic “superpowers.” It reveals hidden patterns in thinking and behavior that, once made conscious, become strategic assets and a foundation for mindful leadership.

The synergy of neuroscience with tactical application of personal potential makes NAP a powerful tool for deep self-awareness and sustainable leadership development. It perfectly complements my proprietary BRAVO™️ methodology, enabling me to identify with great precision the unique talents within teams and entrepreneurs, and transform them into the core of resilient business models and inspiring corporate cultures that deliver real value on a global scale.

Professional Experience:
Coach, Sports Psychologist, Biofeedback Specialist, Trainer

What motivates me:
The change in people and helping them achieve their goals.

What inspires me about the NAP tool:
This tool lays the foundation for my work with every client. It provides clear information for both me and the client about the first step, which is the most important for the awareness and development of anyone looking to achieve their goals.

Professional Experience:
Professional experience in human resource management since 2007. Regional Coordinator for the Bulgarian Association of People Management (BAPM) for the Black Sea region. Participation in international projects. Aviation professional since 1999, with experience in training and development programmes. Trainer in aviation professional skills and soft skills.

What motivates me:
Interacting with people, fostering unity to achieve better and meaningful results. Learning and sharing knowledge. Providing training and exchanging experiences. Supporting and inspiring people to believe in themselves and grow.

What inspires me about the NAP tool:
NAP is an excellent tool for obtaining objective and reliable results on our individual neuro design. It helps us focus on personal strengths and supports further development and enhancement. It facilitates the realization of unique learning modes and the personalization of training solutions at an individual level. It is suitable for improving both mental and physical well-being. It enhances brain function and unlocks brain potential. Perhaps the most remarkable aspect of the NAP tool is that it helps people become the best version of themselves.

Professional Experience:
Has experience as a personal NLP coach, certified by the Bulgarian Coaching Association, and as an NLP practitioner and master practitioner associated with NLP Bulgaria and Dr. Richard Bandler’s NLP Society. She also has experience with Mind Reflection GSR—a biofeedback device that visualizes and modifies stress reactions by measuring and monitoring changes in the autonomic nervous system. Marusya has studied Aromatherapy and Aromapsychology at the Institute for Postgraduate Qualification in Russia. She completed basic training in Positive Psychotherapy and Family Counseling with the Bulgarian Positive Psychotherapy Society in 2009. For the past two years, she has been working with her proprietary program, reStart, which focuses on coaching and training to develop habits and skills that enhance quality of life. 

What motivates me:
I am motivated by the opportunity to work on the mind-body connection, to develop myself while helping others cope with the difficulties they face, improve their self-esteem, and provide tangible proof that they possess the necessary resources and actions. I am also inspired by a scientific approach and specific measurements of each person’s capabilities and resources, without judgment. By testing the tool on myself, I have no doubt it is the best and fastest way to access the resources needed to build a new level of thinking, action, and achieving results.

What inspires me about the NAP tool:
The NAP tool inspires me because it is a proven and scientifically validated instrument through which anyone can achieve well-being in their life. It offers a visual representation of available opportunities, allowing individuals to feel calm and confident in their abilities, develop and enhance those abilities, or even make a total turnaround in their lives towards developing talents, creativity, and new skills.

Professional Experience:
Linguist and psychologist with over 20 years of professional experience experience in public communication, human resources, and specifically, working with people. She holds numerous certifications in three main areas: Public Relations (BBC World Service Trust, London School of PR, etc.), Human Resources (OC 1st Business Certificate, IT Step Academy, etc.), and personality psychology (Positive Psychotherapy, NAP, Enneagram).

Milena has worked for over 15 years in the corporate sector across various industries, including 360° marketing, interior design, media, healthcare, fast-moving consumer goods, sciences, IT, transportation, and logistics. In 2020, as an added value to her work, Milena initiated and co-founded the Wellness Masters Hub Ltd. platform for an integrative approach to well-being, aimed at improving people’s lives. Today, Milena works simultaneously in the corporate sector on training and development and has a private practice as a psychologist, counseling individuals for a better, more conscious, and fulfilling life.

What motivates me:
Human nature, the people around me, their thoughts, hopes and beliefs, their (broken) dreams, their potential and creativity, and the overall desire to create a better world.

What inspires me about the NAP tool:
NAP inspires me because it is innovative and science-based, sufficiently tested, and proven to be an effective tool not only for revealing individuals’ unique neurological designs, strengths, and potential but also for measuring their current state and providing adequate measures to achieve better results for overall well-being.

Professional Experience:
I am a civil engineer by education with many years of experience in design and construction. I have several projects as a contractor in different fields. I am currently discovering new interests in creative pursuits and personal development. I am actively developing, training and deepening my knowledge in the areas of personal development, motivation and coaching. I have completed certification courses and trainings, including NLP, NLP-Coach, Mediation, Markov College, Insight Seminars and others. Using the NAP tool, I assist people who trust me to explore their personal potential and development opportunities. 

What motivates me:
I am highly motivated by discovering and applying creative approaches as well as seeking new opportunities and creation in every aspect. Beauty and harmony in all their aspects – from the aesthetics around us, to relationships, to the way we run our businesses – are key for me.

I deeply value quality communication with people and believe in the power of inspiration as a driver for personal and creative development. The opportunity to motivate others to discover and develop their potential is a source of inspiration for myself. Driving processes that lead to satisfying results gives meaning to both my own actions and their impact on the lives of those who have placed their trust in me.

What inspires me about the NAP tool:
What inspires me about this unique tool is the opportunity to get to know my own potential better, to unleash it and use it consciously so that I can be useful – and through that, support others to do the same for themselves.

This process naturally leads to improvement in all aspects of life – the quality of daily life, the way we communicate, relationships, and achievement both personally and professionally.

When we know our potential and lean into this understanding, we can evolve in a direction that is in harmony with ourselves – with our strength, uniqueness and inner sense of meaning and fulfillment.

Professional Experience:
I have 15 years of experience in corporate training and talent development. During this period, I specialized in the identification of organizational needs, as well as in the creation, design and facilitation of group and individual solutions for building leadership and professional competencies.

My educational qualification includes a master’s degree in Organizational Psychology and multiple certifications in the field of group dynamics, training and facilitation of team and group interactions.

Team effectiveness is a key focus in my professional activity. Within numerous consulting projects, I specialize in diagnosing potential areas for improvement in team structures and developing purposeful practices to optimize collective work and interaction.

What motivates me:
I am motivated by new challenges, complex problems, innovative ideas, creative approaches and the opportunity to communicate and exchange knowledge with people who think deeply, beautifully and clearly.

What inspires me about the NAP tool:
The tool offers extremely rich and usable information related to how our brain works. It is widely applicable and can be used both to create development programs and to improve individual and team quality of life.

Extremely valuable for me, the tool gives information about the risk of human error.

Professional Experience:
HR Professional with more than 10 years of experience in the field of human resources management. In her role as a Consultant and Expert in HR departments of large international companies, she is involved in managing talent acquisition and recruitment processes from top management levels to trainee positions. He has extensive experience in the creation and implementation of HR policies and procedures, as well as HR process improvement. Communicating with people is her superpower, helping people develop is her passion, which is why she decided to complete a certification program in coaching. During her training she discovered information about the NAP tool and became Neuro Agility Advanced+ certified.

What motivates me:
As a certified NAP practitioner, my motivation is to work with people who need support during a career transition, career re-orientation or the need to make a personal transformation. I am motivated by a person’s amazing abilities. I strongly believe that the meaning of life is to go on, but its quality depends on our flexibility and adaptability.

What inspires me about the NAP tool:
The Neuro Agility Profile is a unique tool that enables us to identify what our natural talents are, what our brain prefers and gives clarity on how it can function better to perform the mission, it is applied neuroscience. Knowing about our neurological design provides information that assists us in daily choices to achieve more satisfying results personally and professionally.

Professional Experience:
Master’s degree in Education from Sofia University. She has studied Management and Organisational and Labour Psychology. Certified business trainer and career consultant. She has over 20 years of professional experience in human resource management gained in various large Bulgarian and international companies. Her expertise focuses on managing processes related to talent acquisition, identification and assessment, building employer brands and teams, and conducting training.
What motivates me:
I am motivated by the opportunity to help people develop. Inspiration and creativity drive me.
What inspires me about the NAP tool:
I love the NAP tool because it is modern, holistic, and practical to use, while truly being people-oriented. I believe it will be a wonderful assistant in my work, helping individuals who want to improve their awareness, gain greater job satisfaction, and find joy in life.

Professional Experience:
I am a clinical and organizational psychologist. I have been practicing for almost twenty years. During this time, I have gained extensive experience in working with organizations in the field of psychological and organizational counseling, individual and group psychotherapy, and crisis intervention. I have worked in organizations, taking part in processes such as: planning, recruiting, training and development of personnel, as well as performance evaluation, motivation and satisfaction level.

What motivates me:
What motivates me is to find ways to influence and improve the processes occurring in the human brain: memory, intelligence, optimal development from a very young age, maintaining the structure and function of the aging brain, etc.

What inspires me about the NAP tool:
I have been interested in the structure and function of the brain for many years. This is what led me to deepen my knowledge and experience in the study of brain activity and the influence of brain processes on a person’s mental functioning. NAP inspires me because I believe it is very important –  ​​bringing a functional aspect to structural brain research and thus measuring and influencing better performance and overall functioning of people.

Professional Experience:
A Professional Coach (ACC, ICF) with over 18 years of experience in strategic and operational HR, specializing in the development of individual, team, and organizational programs.

What motivates me:
I find immense satisfaction in providing support that empowers individuals to focus on their true needs, helping them overcome internal barriers and limitations to embrace their authentic selves. My motivation deepens even further when I hear, “Thank you! You helped me gain valuable insights about myself and facilitated an inner transformation that brings me peace and a better balance in my life.”

I am also strongly motivated to create learning and development programs that support both individuals and business growth.

What inspires me about the NAP tool:
What impresses me most about this tool is the holistic information it provides about the various aspects of the brain function. This knowledge can be utilized for various needs and supports individuals in taking actionable steps to change their mindsets, habits, and behaviors.

Additionally, the tool allows for the creation of individualized and team development programs tailored to the specifics of each individual and team. This, in turn, leads to greater effectiveness and return on investment.

Last but not least, the NAP tool can be used for designing health and wellbeing programs that help individuals maintain their health, effectiveness, and overall satisfaction.

Professional Experience:
Professional Coach (PCC – Professional Certified Coach and one of the first in the world to hold the ACTC accreditation – Advanced Certification in Team Coaching from the International Coaching Federation) and Master Facilitator. She applies her extensive experience with a variety of approaches and methods, such as Art of Hosting, Deep Listening techniques, empathy and non-violent communication, and systemic approaches, both in individual client work and group settings. Zlatina has partnered with over 11,000 learners and has nearly 700 hours of coaching practice. She has supported her clients for more than 22 years. Throughout her professional journey, she has held various roles: Manager of People Development for a large Bulgarian pharmaceutical company; Regional Organisational Development Manager (Austria, Bulgaria, Romania, Hungary, Slovakia, Serbia, and Spain) for denkstatt GmBH – a leading consulting firm in sustainable and responsible behaviour; and Manager of the Management Consulting team at Deloitte in Bulgaria, where she led various projects, including transformation of the human resources function, culture assessment, audit of HR practices, and leadership development programmes. In 2018, Zlatina founded ZIVO, where she creates meaningful learning and development experiences in collaboration with a rich network of partners.

What motivates me:
My personal mission is to “awaken” people by serving them so they can unleash their potential, strengthen their self-belief, and nurture and love themselves even more. In doing so, they can build and enjoy a work environment and living space that is humane and people-oriented. I am inspired by my children, my dear friends, learning opportunities, good food, strange movies, and beauty in all its forms. I feel most motivated when my actions and decisions support my personal “Why?”, that is, my personal mission.

What inspires me about the NAP tool:
The Neuro Agility Profile is a multidimensional tool that helps us understand our “nature” – what we are given in terms of preferences for how our brain functions, and “nurturing” – how we care for what we have been given each day to ensure we fulfill our mission and contribute to the people and things we love, as well as the teams we are part of, and even the world. NAP provides an elegant combination of scientific data and practical guidance. It is interesting, inspiring, meaningful, and rich in information, offering insights for action and change. It can even be provocative, prompting people to reflect on what they want to be and where they currently are, and how to move wisely toward their goals and intentions. The tool provides well-structured information that supports healthier, more satisfying, and more rational choices.

Professional Experience:
Trainer of subconscious mind techniques for 11 years – Theta Heeling, Metaphysical Anatomy, Body Metaphysics, Neurofeedback and Neurocoaching. Own training center for Effective Brain group certification courses, mentoring program ‘Unlock the vaults of the subconscious’

What motivates me:
I believe that each of us carries within us an inexhaustible resource of possibilities that often remain undeveloped – not for lack of talent, but for lack of knowledge of how to unlock them. NAP doesn’t just provide information, it shows the way to personal transformation.

In recent years, I’ve come to realize the importance of investing in yourself – not only in professional development, but also in skills like focus, adaptability, creative thinking, and emotional resilience. I know that these qualities are not just a given, but can be developed with the right approach and support. And I believe that NAP offers just that.

What inspires me about the NAP tool:
The most inspiring to me are the moments of gaining insights during the debrief session, the guidance on how to more fully use the capacity of our own brains. The opportunities to build habits that help to think more flexibly, adapt to change with ease, develop in a direction that is consciously chosen rather than imposed by circumstance.

I am convinced that by using this tool I can not only improve the way I think and make decisions, but also inspire others to do the same for themselves by personal example.